In addition to tracking standard banking information and purchase history, each time the card is used the company will track the carbon emissions associated with the purchase. The accompanying DO app, which tracks the customer’s carbon spending, relies on the Aland Index, measuring the carbon-emission consequences of each and every transaction. Once the user arrives at the predetermined carbon limit, the customer is cut off from spending.
The credit card itself is made of bio-sourced materials, including the ink – which is derived from air pollution particles such as chimney soot.